The average human being spends more than three hours in a day on phones, computers, and tablets. In these three hours, 86% of the time is online. It is therefore right to conclude that internet has redefined the human preferences especially in consumption of content. This continuous change of this information era has made brands around the world to come with digital marketing strategies to push for content. A potential customer is likely to do a simple online search of content before making a purchase. If the online presence of the said content is insufficient, the potential customer is expected to halt purchasing the content due to fear of unknown.
When a brand has an effective digital marketing tactic, the content will attract more traffic from readers. There is nothing in the marketing arena that is more satisfying as traffic. When content traffic is realized, the brand can convert this numbers into sales and eventually profits. This traffic also creates an environment for reviews. A good percentage of consumers are more convinced to purchase content through reviews from fellow consumers because reviews are perceived to be real without any public relations stunts.
Digital marketing has expanded in scope as social media continues to gain popularity. Facebook shares and likes, as well as Twitter Retweets, can be of great help in gaining the trust of consumers. Content, in this case, is marketed digitally through the brand’s social media pages more efficiently at cost-free. Compared to the mainstream marketing methods, this method reaches many potential customers in real time at no cost.
However, digital marketing can pose a threat to the company’s image if the complaints from the content consumed are not efficiently addressed through customer care services and social media interactions. Brands, therefore, should have well-equipped customer care personnel in case of these scenarios. A good reputation is essential especially for a brand that is focused on growth and getting more customers.